MONTHLY COMPETITION

£20 Monthly Prize Scheme.

The Proprietors of Allinson Gold Medal Wholemeal Flour, realizing the immense value of genuine wholemeal as an economic and nourishing factor of our national diet, have arranged a series of monthly competitions for "Allinson" Housewives in order to stimulate a wider and more general use of Wholemeal Flour in the making of Pastry, Cakes, Puddings, and home-made Bread.

Each month ladies will be invited to compete in making one or other of the delicious recipes found in the Handy recipe book enclosed with each bag of Allinson Flour. There will be no entrance fee, and cash prizes to the value of £20 will be awarded in each competition for the best "dainties" sent in according to the decision of our cookery expert whose award must be accepted as final.

1st Prize will be £5 in Cash. 2nd " " £2 " 3 of 20/- will be £3 in Cash. 10 " 10/- " £5 " 20 of 5/- will be £5 in War Loan Vouchers.

Each cake must be made in strict accordance with the directions given as to the quantities of the ingredients. Allinson Wholemeal Flour alone must be used.

Pack the cake carefully and forward it, together with your name and address, in time to reach us by the time indicated on the particulars enclosed with each bag flour.

This competition will run until further notice.

Sold only in sealed bags 3-1/2 lbs., 7 lbs., 14 lbs. of all Health Food Stores, Grocers, Bakers, etc. _Sole Proprietors_:

THE NATURAL CO., LTD. 210 Cambridge Road, LONDON, E.

"NF" Biscuits.

Allinson _Wholemeal_ Biscuits are at one and the same time the most delicious and nourishing biscuits sold at a popular price. They are guaranteed free from all chemicals and are made from the celebrated Allinson Gold Medal Wholemeal Flour. As with Allinson Bread, these biscuits are most easily digestible and wholesome.

There are four distinct kinds each sold at the same price.

LUNCH BISCUITS (Plain) LUNCH BISCUITS (Sweet) GINGER BISCUITS COCOANUT BISCUITS OATEN BISCUITS (Plain) OATEN BISCUITS (Sweet)

Be sure that Dr. Allinson's Autograph is stamped on each biscuit, and refuse all substitutes.

Sold by all Allinson Bakers, Health Food Stores, Grocers, etc., or 3 lbs. post paid for 2/6, or a family tin containing 6 lbs. carriage paid for 5/-to any address in the United Kingdom direct from--

THE NATURAL FOOD CO., LTD. 210 Cambridge Road, LONDON, E.

Allinson Wholemeal RUSKS

These delicious rusks contain no chemicals and are consequently far superior to the ordinary kind which contain so much harmful chemical rising material.

They can be eaten by the most delicate and are excellent for Babies. They contain all the nourishment of pure unadulterated wholemeal and are made both sweet and plain. They are perfectly digestible and form a splendid change of diet for dyspeptics and other sufferers.

None genuine without the signature, T.R. Allinson, Ex-L.R.C.P., Edin.

Of all Allinson Bakers, Grocers, Health Food Stores, etc.

8d. per lb., or 2 lbs. 1/6 post paid direct from--

THE NATURAL FOOD CO., LTD. 210 Cambridge Road, LONDON, E.

The Allinson NATURAL FOOD for Babies & Invalids

A Note by Dr. ALLINSON, Ex-L.R.C.P, Edin.

No artificial food, nor the milk of any other animal, is equal to a mother's milk. Usually the milk of the cow is given as a substitute for mother's milk. It takes the place of mother's milk fairly well, but it has its drawbacks, the chief one is that it curdles in heavy cheese-like masses, which lie heavy on the stomach, are long in digesting, and cause discomfort. The aim of the scientific and practical physician is to prevent this heavy curdling while allowing cow's milk to be taken.

Some Doctors Advise lime water to be added to the milk; this causes the milk to curdle in flakes, but it hinders digestion, gives rise to constipation, and may lead to stone in the bladder. Some advise barley, wheat, oatmeal or rice Water, etc., to be added to the cow's milk. These often answer the purpose, but they have their drawbacks. They all are a trouble to make; barley and rice water are constipating, and oatmeal water is heating.

Knowing these Drawbacks I invented Natural Food. This, when added to cow's milk, will prevent it curdling in heavy masses, is easily prepared, and besides this, it contains all that the growing baby needs, and thus is a valuable addition to the milk; it nourishes all the organs but clogs none. Nine-tenths of the foods made for babies are made on wrong lines. They either contain too much sugar, or they are too starchy, or they are deficient in bone-forming materials, or in laxative principles, or else they contain injurious chemicals.

When Inventing Natural Food I tried to overcome every obstacle and make it the best Food for infants in the market; the success that has followed its use justifies me in saying that it is second to none. I am a practical physician, and it is my boast that I rarely lose a child in illness, and when babies are reared as I advise they are usually the admiration of all, and live to be a source of delight to their parents.

This is the Way to prepare the food for babies. One part of water is added to two parts of fresh milk, and to each half-pint of this mixture is added a fairly heaped-up teaspoonful of Natural Food; mix well, put on the fire, bring to the boil, and when cool the food is ready. All food should be given cool, or not warmer than the temperature of the human blood. In place of a thermometer, the tip of the little finger is a good tester; if the food does not feel hot to this test it will be of the right temperature. Sugar should not be added to the food, nor should tinned or condensed milk be ordinarily used. Only under exceptional circumstances should tinned milk be used, as on board ship, or when fresh milk cannot be had. Also quite as invaluable for nursing mothers and invalids.

Mothers should send a post-card for free booklet, "Healthy Babies and how to Rear Them," by T.R. Allinson, Ex-L.R.C.P.

Natural Food in tins, 3d., 6d., 1/-; 2/6, and 5/-of all Health Food Stores, Grocers, Chemists, etc.; or 1/-or 2/6 tin (containing 4 lbs. of Food) carriage paid from--

THE NATURAL FOOD CO., LTD. 210 Cambridge Road, LONDON, E.

THE IDEAL BREAKFAST FOOD

Mankind is eternally searching for the best form of food. The rational man wants something that will satisfy the cravings of hunger, be tasty, nourish every organ and tissue of the body, and not be too bulky. We have many foods that will fulfil one or two of these conditions, but it is rare to find all combined in one, as in "Power." Power is pleasant to the taste--nutritious and most _sustaining_. It contains everything necessary for supporting the human frame. It combines proteid elements for building up the muscles; hydro-carbons and carbo-hydrates for heating the body and suppyling the requisite energy for work; mineral matters for bone and teeth; and lastly, a certain amount of "filling" material to occupy the stomach and bowels, cause daily laxation, and so carry away the bile and various other digestive juices, the retention of which means disease.

It is made in the form of crisp pellets, gives exercise to the teeth, keeps them in good order, and stimulates the salivary glands. Further, Power is a Natural Corrective of inestimable worth. It may form the correct diet for young children and the aged. It is perfectly digestible and will prove a tower of strength and a standby under all conditions of life and work.

Sold in Packets only at 7d by all Health Food Stores, Grocers, Bakers, etc., or 3 lbs. for 2/-direct from--

THE NATURAL FOOD CO., LTD., 210 Cambridge Road, LONDON, E.

_The HEALTH BEVERAGE_

"It is as refreshing as TEA, as tasty as COFFEE, as comforting as COCOA, and as harmless as WATER. Is as easily made as either of them, and can be taken at any meal or at supper-time. There is not a headache in a barrel of it, and no nervousness in a ton of it. May be drunk by young and old, weak and strong, the brainy man and the athlete; also by invalids, even in diabetes."

"All who suffer from Nervousness and Palpitation and Headache, Wakefulness, Loss of Memory, Low Spirits, Flushing, Trembling, and all who cannot or should not take tea, coffee, or cocoa, may take BRUNAK with perfect safety."

Sold by all Stores and Chemists at 1/2 per lb. packet, or direct from--

THE NATURAL FOOD CO., LTD. 210 Cambridge Road, LONDON, E.

_The Allinson_ VEGEBUTTER

Not only Vegetarians but many others agree that the Allinson Vegebutter is the ideal fat for cooking purposes.

It does not contain animal fat whatever, being a pure vegetable product both healthful and economical. It is never rancid and is far more digestible than Cow Butter or any other animal Fat. For cooking and frying it is used in the same manner as Butter or Lard. For Pastry it should be softened slightly before rubbing into the flour, and a little more water used in making the paste than if Lard or Butter were being used.

Of Health Stores 1/6 and 7/-per Tin, or a sample 2 lb. tin for 1/6, or 10 lbs. for 7/-post free from--

THE NATURAL FOOD CO., LTD. 210 Cambridge Road, LONDON, E.

_The Allinson_ Breakfast Oats

The Allinson Breakfast oats are made solely from finest Oats grown in our own country--and no country can grow Oats equal to ours. Being steam-cooked by a patented process, perfectly digestible, and thoroughly relished by men, women, and children alike, always retain the same delicious flavour. Equally suited to rich or poor, produce healthy skins, good complexions, and form bone and muscle. One pound weight will go as far as three pounds of butcher's meat, and not cost one-sixth of the price.

MAKE SPLENDID PORRIDGE FOR THE WINTER MONTHS

THE NATURAL FOOD CO., LTD. 210 Cambridge Road, LONDON, E.

The Allinson CRUSHED WHEAT

THE ALLINSON CRUSHED WHEAT is also just splendid for porridge, containing all the 100% nourishment of the celebrated Allinson Wholemeal, with all its delicious flavour. It is perfectly digestible and especially suitable for growing children, as without impairing their delicate digestive systems. It builds up Brain, Bone, and Muscle.

Nothing is nicer than Allinson Crushed Wheat in Savouries and Puddings.

Sold everywhere in 7 lb. bags or direct from--

THE NATURAL FOOD CO., LTD. 210 Cambridge Road, LONDON, E.

Dainty Dishes

Allinson BLANC-MANGE

---POWDER---

ALLINSON BLANC-MANGE POWDER makes the most dainty puddings in six distinct flavours: ALMOND--RASPBERRY--LEMON--STRAWBERRY--VANILLA and PINEAPPLE. As with all other Allinson specialities, these Blanc-Mange Powders are composed of the purest and most healthful ingredients. They supply nourishment and delicacy of flavour at the same time, and make excellent sweets for both children and "grown-ups."

Sold in 6d. Boxes containing 6 packets each, sufficient to make 1 pint of delicious Blanc-Mange.

Of all Health Stores, Grocers, etc., or two 6d. Boxes post free for 1/-direct from--

THE NATURAL FOOD CO., LTD. 210 Cambridge Road, LONDON, E.

_Allinson_ Custard Powder

Is as delicious as it is economical to use. One penny packet is sufficient to make a pint of thick creamy Custard, in every respect as pure and equal in flavour to home-made custard prepared with new eggs. Nothing is nicer in summer-time than Allinson Custard and Fresh Fruit, or in Winter with Stewed Prunes or Tinned Fruit, Tarts and Puddings.

Sold by all Grocers and Stores in 6d. Boxes containing 6 Packets. Two Boxes for 1/-post free from--

[Note: Stamped, PRICE ADVANCED]

THE NATURAL FOOD CO., LTD. 210 Cambridge Road, LONDON, E.

Delicious COCOA & CHOCOLATE

NF Cocoa forms a most healthful and nutritious food-beverage combining with pure Cocoa a portion of Cocoa Butter and Allinson Natural Food with all its additional nourishment. Nothing is more delicious or so capable of building up the body when run down or recovering from an illness, for it is perfectly digestible.

NF Chocolate is as delicious as the Cocoa and equally nourishing for travellers and athletes.

The 2/6 Tins of NF Cocoa or 1 lb. of Chocolate 2/-sent post free from--

THE NATURAL FOOD CO., LTD. 210 Cambridge Road, LONDON, E.

PREPARED BARLEY an ideal DRINK

Allinson Prepared Barley may be eaten as porridge or pudding, and is much more nourishing than rice pudding for children, and more palatable.

It greatly improves both the flavour and nourishing qualities of Soup, Broth and Vegetable Stews, at little extra cost.

Especially suitable is it for making Barley Water, one of the most healthful and refreshing drinks for both summer and winter. Properly prepared Barley Water contains far more nourishment than Beef Tea, and during illness is the ideal drink, either plain or mixed with equal parts of milk. Ask for _Allinson_ Prepared Barley, and be sure the signature is on every tin.

Of all Chemists, Grocers, and Stores, in 6d., 1/-, and 2/6 Tins; the 1/-and 2/6 Tins are sent post free by

THE NATURAL FOOD CO., LTD. 210 Cambridge Road, LONDON, E.

_The Allinson_ Vegetable SOUP

Here is one of the most useful and economical additions to the Housewife's Larder. Sold in convenient packets, this delicious Soup can be instantly made and served either as a separate course or as a sauce with a wholesome vegetable dinner, adding, at the small cost of 2d. per pint, much actual nourishment and a delicious flavour.

Sold in 2d., 6d., and 1/-Packets, by all Food Stores; or 1/-Packet direct, post free, from--

THE NATURAL FOOD CO., LTD. 210 Cambridge Road, LONDON, E.

_Finest_ NUT OIL

NUT OIL is far preferable to any other kind for use in salads, pastry, and for frying and cooking of every description.

"Salads are not used sufficiently by English people, for very few know the value of them. All may use these foods with benefit, and two dinners each week of them with wholemeal bread will prevent many a serious illness. They are natural food in a plain state, and supply the system with vegetable salts and acids in the best form. Salads should be eaten with wholemeal bread, and the QUANTITY OF OIL SHOULD BE ABOUT THREE TIMES THE AMOUNT OF THE VINEGAR USED."

Sold with Dr. Allinson's signature on every bottle at 1/-per bottle by all Health Food Stores, Grocers, etc.--

THE NATURAL FOOD CO., LTD. 210 Cambridge Road, LONDON, E.