B HELLER & CO

CHICAGO. U S. A.

Example: — How many quarts each of 30 per cent, cream and 4 per cent, milk are required to make 20 per cent, cream?

30% butterfat cream

butterfat milk

10 qts. milk

16 quarts the difference between 4 and 20, is the number of quarts of 30 per cent, cream required; and 1 0 the difference be- tween 20 and 30 is the number of quarts of 4 per cent, milk re- quired.

From the ratio of milk and cream thus found any definite quantity may be easily prepared. If, for example, 100 quarts of 20 per cent, cream are needed, the number of quarts each of 30 per cent, cream and 4 per cent, milk is determined as follows:

1 6 plus 1 0 equals 26.

16 times 100 equals 1600, divided by 26 equals 61.5 which is the number of quarts of 30 per cent, cream.

10 times 100 equals 1000, divided by 26 equals 38.5 which is the number of quarts of 4 per cent. milk.

In calculating the percentage of butter fat in a quantity of por- tions, suppose you have on hand the following quantities: 40 quarts of 20 per cent, cream 1 0 quarts of 4 per cent, milk 1 0 quarts of 8 per cent. Condensed Milk In order to determine the percentage in all you may first mul- tiply the quantity of cream by the amount of the given percentage and in the same manner with the milk and condensed milk, as follows:

40 times 20 equals 800

1 0 times 4 equals 40

10 times 8 equals 80

Total 920

After adding the amounts together then divide by total amount

of quarts in mix, viz

920 divided by 60 equals 15y3 per cent, of butter fat in the total mix of 60 quarts.

B. HELLER & CO. CHICAGO. U. S. A.

USEFUL RULES AND TABLES

Comparison between Centigrade and Fahrenheit Thermometer Scales.

centigrade'scale

Freezing Point of Water 0 degree

BoJIng Point of Water 100 degrees

FAHRENHEIT SCALE

Freezing Point of Water 32 degrees

Boiling Point of Water 212 degrees

Rule for changing Degrees Fahrenheit to Equivalent Degrees Centigrade.

Subtract 32; multiply by 5; divide by 9.

Rule for changing Degrees Centigrade to Equivalent Degrees Fahrenheit. Multiply by 9; divide by 5 and add 32.

HOW TO CALCULATE SPEED OF PULLEYS

PROBLEM l.-THE DIAMETER OF THE DRIVER AND DRIVEN BEING GIVEN. TO FIND THE NUMBER OF REVOLUTIONS OF THE DRIVEN.

RULE. — Multiply the diameter of the driver by its number of revolutions, and divide the product by the diameter of the driven; the quotient will be the number of revolutions.

EXAMPLE!. — If a 20 inch driving pulley runs 50 revolutions per minute how

fast does an 8 inch driven pulley run?

20x50 , , .

Q 125 revolutions per minute.

PROBLEM 2.-THE DIAMETER AND THE REVOLUTIONS OF THE DRIVER BEING GIVEN TO FIND THE DIAMETER OF THE DRIVEN. THAT SHALL MAKE ANY GIVEN NUMBER OF REVOLUTIONS IN THE SAME ' TIME.

RULE. — Multiply the diameter of the driver by its number of revolutions, and divide the product by the number of revolutions of the driven; the quotient will be its diameter.

EXAMPLE. — If a 20 inch driving pulley runs 50 revolutions per minute, what

size driven pulley is necessary to make 125 revolutions per minute?

20x50 . ,

,yc 8 inches.

PROBLEM 3.-TO ASCERTAIN THE SIZE OF THE DRIVER.

RULE. — Multiply the diameter of the driven by the number of revolutions you w^ish to make, and divide the product by the revolutions of the driver; the quotient will be the size of the driver.

EXAMPLE. — If an 8 inch driven pulley must run 125 revolutions per minute what size driving pulley is required, if the main shaft makes 50 revolutions per minute.

8x125 ^^ . ,

T^ 20 inches

The above rules are practically correct. Though, owing to the slip, elasticity

B. HELLER & CO. CHICAGO, U. S. A.

and thickness of the belt, the circumference of the driven seldom runs as fast as the driver.

Belts, like gears, have a pitch-line, or a circumference of uniform motion. This circumference is within the thickness of the belt, and must be considered if pulleys differ greatly in diameter, and a required speed is absolutely necessary.

TABLE OF PROFITS ON SELLING PRICES FIGURED AT VARIOUS PERCENTAGES

By adding the foUov^ring The following Per Cent.

percentages to cost You will make Profit on Selling Price

\iyi " wyi

20 •• 16?^

yiYz •' n%

55 •' 35'^

60 " 'ilYz

75 " ^IYa.

80 •' 44;^

In determining cost it should be borne in mind that it includes raw material, labor, packing, power, rent, salaries, etc., in fact every item entering into the pro- duction of the merchandise should be included.

SIMPLE INTEREST RULES

FOUR PER CENT:— Multiply the principal by the number of days to run; cut off the right hand figure and divide by 9.

FIVE PEIR CENT:— Multiply by number of days and divide by 72.

SIX PER CENT:— Multiply by number of days; cut off the right hand figure and divide by 6.

SEVEN PEIR CENT:— Compute the interest for six per cent, and add one-sixth,

EIGHT PER CENT:— Multiply by number of days and divide by 45.

NINE PER CENT:— Multiply by number of days; cut off the right hand figure and divide by 4.

TEN PER CEINT:— Multiply by number of days and divide by 36.

B. HELLER & CO.

CHICAGO. U. S. A.

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CHICAGO, U. S. A.

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CHICAGO, U. S. A.

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B. HELLER & CO.

CHICAGO. U. S. A.

Money at interest doubles itself within the time mentioned at rate given below.

SIMPLE INTEREST

COMPOUND INTEREST

Days & Months

MISCELLANEOUS USEFUL INFORMATION

To find diameter of a circle multiply circumference by 31831.

To find circumference of a circle multiply diameter by 3.1416.

Doubling the diameter of a pipe increases its capacity four times.

Elach nomineil horse power of a boiler requires 30 to 35 pounds of water per hour.

The average consumption of coal for steam boilers is Iz pounds per hour for each square foot of grate surface.

A gallon of water (U. S. Standard) weighs 8^ pounds and contains 23 1 cubiff inches.

A gallon of 229^ cream weighs 8.37 pounds; a gallon of 209^) cream weighs 8.40 pounds.

A gallon of 8% condensed milk weighs 9.20 pounds.

A gallon of 4% milk weighs 8.60 pounds.

To calculate the capacity of a cylindrical tank in gzJlons to the foot high : Square the radius (radius is half the inside diameter.) in inches, multiply this by 3.1416 and the result by 12, then divide by 231. This equals the gallons to one foot depth in the tank. Multiply the number of feet deep by this number. This will be the capacity of the tank in gallons.

B. HELLER & CO.

CHICAGO, U. S. A.

B. HELLER & GO'S

(REG. U. S. PAT. OFF )

FOR IMPROVING ICE CREAM

MELOINE is a scientific preparation for improving Ice Cream. It is frequently referred to as "the great Ice Cream Improver. "

MELOINE tends to increase the yield and produces an Ice Cream w^ith a firmer body and a smoother or more even texture. It is used cold and requires neither boiling nor heating.

MELOINE is economical, as only one ounce is necessary for each ten gallons of Ice Cream. It makes such a decided improvement in the texture of Ice Cream that manufacturers who use MELOINE find it to be a wonderful trade vs^inner.

MELOINE may be used alone or in con- junction with Gelatine, SNOW or Vegetable Gum. We guarantee MELOINE to fully com- ply with the Pure Food Law.

For Prices, See Our Latest Price List

B. HELLER & CO.

CHICAGO, U. S. A.

B. HELLER & GO'S

(REG. U. S. PAT. OFF.)

Helps to Make Smooth, Firm Ice Cream

COLD PROCESS

SNOW is a vegetable product and is used in place of gelatine for the purpose of making Ice Cream smoother and firmer. It makes Ice Cream more mellow and pro- duces a velvety finish that is a delight to the m.anufacturer and a satisfaction to the consumer.

SNOW is especially valuable for use in Sherbets and in Ice Cream that is used for fountain purposes. It tends to prevent the formation of icy crystals and large shippers find SNOW almost indispensable because of its tendency to produce a very firm body v/hich v/ill "stand up" under most ordinary conditions.

SNOW is easy to handle and requires neither heating nor boiling, it being used cold in its powdered form. It mixes readily w^ith the batch, keeps vs^ell, is economical, and is always ready to use w^ithout fuss or bother w^henever you need it.

SNOW is guaranteed to comply with the Pure Food

For Prices, See Our Latest Price List

B. HELLER & CO.

CHICAGO, U. S. A.

B. HELLER & GO'S ZANZIBAR- BRAND

VEGETABLE GUM

For use in making Ice Cream

Zanzibar-Brand Vegetable Gum is entirely of vege- table origin and is especially prepared for use as an efficient aid in making Ice Cream firm, smooth and velvety.

It is made entirely from true Vegetable Gums scien- tifically prepared so as to insure satisfactory results. It gives "body" to the Ice Cream and is of special value when a firm Ice Cream is wanted for fountain use or for shipping purposes.

Ice Cream makers who object to using Gelatine be- cause of the extra labor involved in melting, will find Zanzibar-Brand Vegetable Gum most satisfactory. It makes the use of Gelatine unnecessary and the splendid results possible to produce w^ith Zanzibar-Brand Vegetable Gum w^ill be apparent to the ice cream maker after a single trial.

Zanzibar-Brand Vegetable Gum is guaranteed to comply with the Pure Food Law.

For Prices, See Our Latest Price List

B. HELLER & CO.

CHICAGO, U.S.A.

B. KELLER & GO'S

GUARANTEED PURE

VANILLA BEAN EXTRACT

Heller's $1000.00 Guaranteed Vanilla Bean Ex- tract is made from vanilla beans especially selected for this extract. Our own method of preparing and handling insures uniform standard of quality, strength and general excellence.

Heller's $1000.00 Guaranteed Vanilla Bean Ex- tract is regarded as splendid for use in flavoring ice cream. It possesses a very agreeable flavor and a most pleasing aroma. It is an absolutely straight Vanilla Bean Extract and contains no artificial flavoring nor coloring of any kind. This extract gives excellent satisfaction. Complies with all pure food law^s.

Heller's $1000.00 Guaranteed Vanilla Bean Ex- tract is recommended as being suitable for use in the high- est grades of Ice Cream sold to the most exacting and exclusive trade.

For Prices, See Our Latest Price List

B. HELLER & CO.

CHICAGO, U. S. A.

B. HELLER & GO'S

jc. (^^^K^ SPECIAL

VANILLA BEAN EXTRACT

For the use of Ice Cream Makers

Heller's Ice Cream Makers Special Vanilla Bean Extract is especially prepared for the use of ice cream makers. It is made from carefully selected vanilla beans, after our own method, and only 1 |/^ ounces are required to flavor ten gallons of Ice Cream.

This is why our Ice Cream Makers Special Vanilla Bean Extract has been the popular vanilla extract w^ith makers of superior ice cream for so many years. The peculiar qualities given it by our special method of obtain- ing the extract, make it very useful and valuable to ice cream makers. It is guaranteed absolutely pure, has last- ing qualities, and imparts a mellow^, fragrant flavor and delicate aroma. Ice cream flavored with it is easily recog- nized as being of fine quality.

We recommend Ice Cream Makers Special Vanilla Bean Extract as a splendid flavoring for high grade Ice Cream.

For Prices, See Our Latest Price List

B. HELLER & CO. CHICAGO. U. S. A.

B. HELLER & CO'S

VANILLA BEAN

B&a.j -y ,^^iM

XXXX BRAND

For Caterers to the

Highest Class of Consumers

Heller's XXXX Brand Vanilla Bean Extract is made to satisfy the demands of ice cream makers catering to the highest class of trade. It possesses a rich, delicate, smooth, mellow flavor and an aroma that is lasting and fragrant. No expense is spared to produce an extract that will meet the exacting requirements of that class of trade who are accustomed to the best goods.

Heller's XXXX Brand Vanilla Bean Extract is manu- factured from high grade, carefully selected Vanilla Beans which are ripened in their natural state in the land where grown. These Vanilla Beans are then sorted by experts who reject all beans that do not come up to our high stan- dard of excellence. The process of manufacture is watched over with anxious care, the last stage of mellow- ing, maturing and aging representing the highest develop- ment of modern chemical science in producing a perfect extract.

For Prices, See Our Latest Price List

B. HELLER & CO.

CHICAGO, U. S. A.

A Delicious Flavor for Ice Cream

Costs less than Vanilla — Goes farther and gives much greater satisfaction

VANHELLER has proven an unqualified success with the public. Housewives say they like it far better than Vanilla. We have heard of so many people asking for VANHELLER flavored ice cream, that w^e have decided to supply VANHELLER in bulk to ice cream manufacturers — under the following condi- tions:

VANHELLER must positively stand alone upon its superior merits as a flavor. it must not be used contrary to the food laws. This means that you must not label food flavored with VANHELLER as containing vanilla. That would be misbranding, notwithstcinding that we consider VANHELLER a far better flavor.

'Si'a 2)elicious'

As you are undoubtedly aware, the name VANHELLER is the sole property of B. Heller 6c Co., and is protected by regis- tration in the United States Patent Office at Washington. With the distinct understanding and agreement upon the part of the ice cream manufacturer, that he will use only VANHELLER for flavoring what he sells as VANHELLER ice cream, we will per- mit him to use the name Vanheller on his ice cream, calling it "Delicious Vanheller Ice Cream." A permit or license to this effect w^ill be found on the label of every bulk shipment of VANHELLER, whether in one gallon bottles, keg or barrel. In addition to this w^e will supply ice cream manufacturers, who are using VANHELLER, with signs for distribution to their

B. HELLER & CO.

CHICAGO, U. S. A.

trade, such as ice cream parlors, drug stores, etc., who can place them in their stores. The signs will read as follows:

iiiimiiiminiin mil iiiim i ii!iii.minniil|||||| n

, , m ^iijia'

Please bear in mind that while the various Food Law^s class VANHELLER as an imitation vanilla flavor, it is far different to the ordinary substitutes offered for vanilla extract. In addi- tion to vanillin and coumarin, we have combined in VANHEL- LER a number of other aromatic flavoring constituents which bring about a mellow, delicious and rich flavor that has won an enviable reputation for VANHELLER wherever it has been introduced.

The ice cream manufacturer who offers to his trade Delici- ous VANHELLER Ice Cream will find that critical judges of ice cream prefer the exquisite delicious flavor of VANHELLER to vanilla. It is economical and any product in w^hich it is used is easily recognized as being of fine quality. The manufacturer who is first to introduce Delicious VANHELLER Ice Cream in each locality should reap a rich harvest. The demand for ice cream flavored with VANHELLER is growing and we confi- dently recommend this "so-different" flavor to the live ice cream maker as one that will prove eminently satisfactory to a dis- criminating public.

The license to use the name VANHELLER (which is our exclusive property) is on the label of every package and the ice cream maker aw^ake to his opportunities can make this privilege valuable by developing an increased trade on Delicious VAN- HELLER Ice Cream.

For Prices, See Our Latest Price List

B. HELLER & CO.

CHICAGO, U. S. A,

ICE CREAM MaKEK

B. HELLER & GO'S

ICE CREAM MAKERS FRIEND

A FLAVORING RESEMBLING VANILLA

(ARTIFICIALLY COLORED) Made Especially for use in Ice Cream

Will not so Readily Freeze Out of the Batch as Vanilla Extract

Ice Cream Makers Friend has a fine flavor resembl- ing vanilla. This flavor is not appreciably affected vv^hen freezing the ice cream batch, which is a recognized advan- tage.

Ice Cream Makers Friend gives a pleasing taste and fragrant flavor to Ice Cream that is very satisfying to the trade. Users of Vanilla who desire a reliable low-priced flavoring will find our Ice Cream Makers Friend a splen- did substitute. While the flavor and aroma are different, its resemblance to vanilla is striking and its flavor is par- ticularly agreeable.

Ice Cream Makers Friend is in great favor with makers of Ice Cream that is consumed in popular places. It has strength and takes but little to get good results. One ounce w^ill flavor I 0 gallons of ice cream.

NOTE: When using Imitation Flavor the Ice Cream should be labeled

"Artificially Flavored.'"

For Prices, See Our Latest Price List

B. HELLER & CO.

CHICAGO. U.S. A.

laCREAMMAKERs, r FRIEND 1

*-!;■> ^gjdL-iwaa=L)r-'w

B. HELLER & GO'S

ICE CREAM

Foreseeing months ago the possibiHty of largely in- creased cost on this popular flavoring, owing to necessary war taxes on Alcohol, we instituted a research into the possibilities of producing Ice Cream Makers' Friend with- out Alcohol. In this we have succeeded even beyond our hopes. We have produced this flavoring not only entirely w^ithout any alcohol content in the goods but in the high- est possible concentration in dry form.

Our dry pow^der form Ice Cream Makers' Friend retains every vestige of the flavoring w^hich exists in the liquid flavoring. Our discovery makes this product en- tirely different and superior to the so-called Vanilla sugars on the market. These are simply a mixture of Vanillin and Sugar, and the Vanillin is not in a soluble form. Whereas in our dry form Ice Cream Makers' Friend we have simply reduced by concentration all of the superior qualities of our liquid flavoring down to a completely soluble, dry, highly concentrated condition.

NOTE: When using Imitation Flavor the Ice Cream should be labeled

"Artificially Flavored."

For Prices, See Our Latest Price List.

B. HELLER & CO.

CHICAGO, U. S. A.

B. HELLER & GO'S ZANZIBAR-BRAND

IMITATION VANILLA

(ARTIFICIALLY COLORED)

Heller's Zanzibar-Brand Imitation Vanilla Flavor is a combination of ingredients that make a thoroughly sat- isfactory substitute for vanilla flavor as it contains van- illin, vv^hich is the active flavoring principle of vanilla beans; also coumarin, vv^hich is the active flavoring portion of tonka beans,

Zanzibar-Brand Imitation Vanilla Flavor is an economical flavor of excellent strength. Large users of vanilla extract w^ill find our Imitation Vanilla Flavor a satisfactory substitute, and it does not readily freeze out, cold having little effect on its flavor.

Our Imitation Vanilla Flavor is popular w^ith ice- cream makers and others vv^ho require a strong low^-priced flavor of this character. It gives a delightfully fragrant flavor and aroma to all products in w^hich it is used and should satisfy the most exacting user. It is guaranteed to comply w^ith the Pure Food Lavv^s.

NOTE: When using Imitation Flavor the Ice Cream should be labeled

"Artificially Flavored."

For Prices, See Our Latest Price List

B. HELLER & CO.

CHICAGO. U. S. A.

B. HELLER & GO'S

A SYNTHETIC FLAVORING

PUT UP IN A HIGHLY CONCENTRATED FORM

(ARTIFICIALLY COLORED)

VANILOID is prepared for those who prefer to buy their flavoring in condensed form and reduce it to the required strength as needed. One pint of VANILOID dissolved in water makes two gallons of delicious flavor- ing, w^hich does not freeze out as readily as vanilla extract. Should a stronger flavor be desired, use only sufficient water to make one gallon.

VANILOID is composed of vanillin, coumarin and other Vanilla-like flavors, producing through careful blending a thoroughly satisfactory and reliable article. It imparts to Cakes, Puddings, Ice Cream, Candies, etc., a delightful vanilla-like flavor and a pleasing aroma.

On account of its strength, lasting flavor and low price, VANILOID is an economical flavoring to use. It is especially recommended to ice cream makers. We guarantee it to fully comply with the Pure Food Law^.

NOTE: When using Imitation Flavor the Ice Cream should be labeled

"Artificially Flavored."

For Prices, See Our Latest Price List

B. HELLER & CO. CHICAGO, U. S. A.

B. HELLER & GO'S ZANZIBAR- BRAND

MAPLE FLAVOR

A Delicious Flavoring for ICE CREAM

Zanzibar-Brand Imitation Maple Flavor is purely vegetable, being prepared from choice, carefully selected, aromatic materials. Many manufacturers w^ho have used this flavor prefer it to the real maple sugar flavor.

It is a clean, w^holesome, strong flavoring. Its deliciously good taste w^ill add to the reputa- tion of the products in vs^hich it is used and its great economy w^ill add much to your profits.

For flavoring ice cream Zanzibar-Brand Imitation Maple Flavor is especially recom- mended. It does not readily freeze out and the frozen product w^ill possess that natural-like flavor of the real maple w^hich is so pleasing.

It is absolutely guaranteed to comply w^ith all Pure Food Law^s.

NOTE: When using Imitation Flavor the Ice Cream should be labeled

"Artificially Flavored."

For Prices, See Our Latest Price List

B. HELLER & CO.

CHICAGO, U. S. A.

B. HELLER & CO^S ZANZIBAR- BRAND

FLAVORING EXTRACTS

Zanzibar-Brand Flavoring Extracts are made from high grade materials expressly for the use of ice cream makers. The flavors are not soluble and must not be used in soda water or soda water syrups. We guarantee these extracts to be harmless and to comply with all Pure Food Laws.

No. 700 Almond, Bitter, True No. 702 Anise, True No. 703 Apple, Imitation No. 706 Apricot, Imitation No. 709 Blackberry, Imitation No. 7 1 0 Banana, Imitation No. 7 1 1 Currant, Imitation No. 7 1 3 Cloves, True No. 7 1 4 Cherry, Imitation No.716 Cherry, Wild, Imitation

No. 729 Maple, Imitation No. 730 Orange, True No. 736 Peach, Imitation No. 737 Pear, Imitation No. 738 Peppermint, True No. 739 Plum, Imitation No. 740 Pineapple, Imitation No. 741 Pistachio, Imitation No. 746 Raspberry, Imitation No. 747 Root Beer, Imitation

No. 7 1 8 Cinnamon&Cassia.True No. 748 Rose, True

No. 7 1 9 Grape, Imitation

No. 720 Gooseberry, Imitation

No. 721 Ginger, True

No. 722 Lemon, True

No. 724 Lemon, Imitation

No. 72 7 Limes, True

No. 728 Maraschino, Imitation

No. 749 Rose, Imitation

No. 750 Strawberry, Imitation

No. 751 Sassafras, True

No. 75 3 Sarsaparilla, Im-itation

No. 752 Tutti-Frutti, Imitation

No. 762 Violet, Imitation

No. 764 Wintergreen, True

NOTE: When using Imitation Flavor the Ice Cream should be labeled

"Artificially Flavored."

For Prices, See Our Latest Price List

B. HELLER & CO.

CHICAGO, U. S. A.

Ihdn-extr;

B. HELLER & GO'S

LEMON EXTRACT

Royal Lemon Extract gives to the article flavored with it all of the desirable fruity flavor and is entirely free from the bitter and turpentine-like after-taste that makes many extracts undesirable for use in flavoring high-grade ice cream.

Many Lemon Extracts on the market are rendered objectionable because the natural terpsnes have undergone chemical changes which develop a turpentine and bitter after-taste. The objection to Lemon Extracts in general is entirely overcome in Royal Lemon Extract, because only absolutely pure and highest quality m.aterials are used in its manufacture.

We recommend Royal Lemon Extract as being of the U. S. Standard flavoring strength and giving to articles flavored with it the most desirable of the fruity flavors that can be obtained from lemons grown in the most favored climates. It complies with all Pure Food Laws.

For Prices, See Our Latest Price List.

B. HELLER & CO.

CHICAGO, U. S.A.

B. HELLER & GO'S

FLAVORING EMULSIONS

FRUIT-EM Flavoring Emulsions are the highest attainment in the scientific manufacture of fine flavorings. They are made from the purest and best of raw materials by an original process, combining very great strength with the distinctive flavor required by the Ice Cream Maker.

Because of the present high cost of manufacturing extracts, FRUIT-EM Flavoring Emulsions fill a pressing need for a satis- factory flavoring at a usable price. They are highly concentrated, one pound of Emulsion equalling one gallon of U. S. Standard Strength extract in flavoring strength. They contain in concen- trated form all the goodness, richness and fragrance of the oils from which the flavors are derived.

Fully Guaranteed to comply with the National Pure Food Law.

TRUE FLAVORS

Concentrated Emulsions of the Genuine Oils with Certified Color.

True Lemon True Bitter Almond True Wintergreen True Limes

True Orange True Peppermint True Sassafras True Cloves

True Anise

IMITATION FLAVORS Concentrated Emulsions of the Imitation Oils with Certified Color.

Imitation Violet

Imitation Apple

Imitation Grape

Imitation Maple

Imitation Peach

Imitation Cherry

Imitation Currant

Imitation Plum

Imitation Pear

Imitation Banana

Imitation Pistachio

Imitation Tutti-Frutti

Imitation Raspberry

Imitation Maraschino

Imitation Pineap pie

Imitation Blackberry Imitation Strawberry

NOTE: When using Imitation Flavor the Ice Cream should be labeled

"Artificially Flavored."

For Prices, See Our Latest Price List.

B. HELLER & CO.

CHICAGO, U. S. A.

B. HELLER & GO'S ZANZIBAR-BRAND

TRUE COFFEE

Zanzibar-Brand True Coffee Paste Flavor has the natural flavor of the coffee bean. It contains a choice blend of select pure coffee, carefully roasted under our ov/n supervision. It contains no artificial color. The natural brown color it imparts is that of a high grade genu- ine coffee.

Zanzibar-Brand True Coffee Paste Flavor will be found to always run true and uniform in flavor and color. It is prepared in the proper consistency and is easily worked into all kinds of candies and confectioners goods. All users of Coffee Paste Flavor will find Zanzibar-Brand True Coffee Paste Flavor thoroughly satisfactory.

Zanzibar-Brand True Coffee Paste Flavor is non-alco- holic. The absence of alcohol renders it less volatile. The flavor and color, therefore, are retained when Zanzibar- Brand True Coffee Paste Flavor is heated in cooking and in baking, nor is it readily frozen out in the making of Ice Cream, Sherbets and Ices. Complies with United States Pure Food Lavv^s.

For Prices, See Our Latest Price List

B. HELLER & CO.

CHICAGO, U. S. A.

B. HELLER & COS ZANZIBAR BRAND

CARAMELINE

A COMBINED COLORING AND FLAVORING PASTE

Made with Harmless Vegetable Coloring Matter

CARAMELINE Combined Coloring and Flavoring Paste is a blend of various popular flavors, with caramel as a base. It produces a richer and more delicious taste in the goods in w^hich it is used, than ordinary caramel flavor w^ill produce.

CARAMELINE always runs uniform and can be depended upon to give the required results. The proper flavor, and the correct shade of color, are obtained in one operation. When the desired color is obtained, the proper flavor will also be secured.

CARAMELINE being non-alcoholic, the flavor and the color are not lost when used in freezing Ice Cream and Ices, nor vv^hen used in baking or cooking. It is made with harmless vegetable coloring matter, and complies with all United States Pure Food Laws.

We recommend CARAMELINE as a thoroughly sat- isfactory flavor and color for Ice Cream.

NOTE: When using Color and Imitation Flavor the Ice Cream should

be labeled "Artificially Colored and Flavored."

For Prices, See Our Latest Price List

B. HELLER & CO.

CHICAGO, U.S. A.

B. HELLER & GO'S

ZANZIBAR- BRAND

Ruby Shade Red coloring paste

Intensely Brilliant Legal to use under Food Laws

Zanzibar-Brand Special Ruby Shade Red is the ideal coloring paste for coloring Ice Cream, Ices, Sherbets, etc., when an intense, brilliant red is desired. It produces a beautiful shade that does not readily freeze out or fade out.

This coloring paste is manufactured solely from organic substances and is highly concentrated, making it very economical to use. It can be relied upon to always run uniform and the deep, rich, ruby shade red color that it produces is very appetizing to behold. Ice cream manu- facturers w^ill find Zanzibar-Brand Special Ruby Shade Red Coloring Paste most satisfactory and pleasing, easy to use and of unusual strength. It is also excellent for use in candy.

We guarantee that it contains no aniline coloring matter and it can, therefore, be used in those states w^here aniline colors have been prohibited. In fact, it complies with all Pure Food Laws,

NOTE: When using Color the Ice Cream should be labeled "Arti- ficially Colored."

For Prices, See Our Latest Price List

B. HELLER & CO.

CHICAGO, U.S. A.

B. HELLER & GO'S ZANZIBAR -BRAND

PURE FOOD COLORS

IN LIQUID FORM

These Colors are made from Certified Color- ing, and each batch is tested and passed as non- poisonous by the United States Department of Agriculture, Washington, D. C. before we are allowed to ship them.

Put up in Gallon and Quart Bottles only.

COLORS No. 300 Red, Strawberry Shade No. 33 I Yellow, ideal Lemon Shade No.337 Yellow, Yolk-Em Egg Shade No.351 Orange, Mandarin Shade (Yellowish) No.372 Green, Pistachio Shade No.383 Brown, Chocolate Shade (Dark)

B. HELLER & GO'S ZANZIBAR. BRAND

PURE FOOD COLORS

IN DRY FORM

These Colors are made from Certified Coloring, and each batch is tested and passed as non-poisonous by the United States Department of Agriculture, Wash- ington, D. C. before we are allowed to ship them. |^_^

Put up in 1 lb. Cans only.

COLORS No. 1 00 Red, Strawberry Shade No. 131 Yellow, Ideal Lemon Shade No. 1 37 Yellow, Yolk-Em Egg Shade No.l5i Orange, Mandarin Shade (Yellowish) No. 172 Green, Pistachio Shade No. 183 Brown, Chocolate Shade (Dark) No.l9l Blue, Damson Shade, (Dark)

For Prices, See Our Latest Price List

B. HELLER & CO.

CHICAGO, U.S. A.

B. HELLER & GO'S ZANZIBAR. BRAND

VEGETABLE LIQUID GOLORS

Zanzibar-Brand Vegetable Liquid Colors are made from pure animal and vegetable substances and comply with the National and all State Pure Food Law^s. These colors are especially recommended for use in states vs^here Aniline Colors are prohibited, and to manufacturers ship- ping goods into those states.

Vegetable Liquid Colors work splendidly in Ice Cream. They will be found brilliant, uniform and readily soluble.

Zanzibar-Brand Vegetable Liquid Colors are made in the following shades: No. 5 52 Red, Strawberry Shade (for non-acid work) No. 55 3 Red, Strawberry Shade (acid proof) No. 554 Yellow, Lemon Shade No. 556 Orange, Mandarin Shade No. 55 7 Orange, Navel Red Shade No. 560 Green, Deep Leaf Shade

NOTE: When using Color the Ice Cream should be labeled "Arti- ficially Colored."

For Prices, See Our Latest Price List

B. HELLER & CO.

CHICAGO, U.S. A.

B. HELLER & CO*S ZANZIBAR. BRAND

VEGETABLE PASTE COLORS

Zanzibar-Brand Vegetable Paste Colors are made from harmless vegetable substances. These colors can be depended upon to be uniform in color and to give entire satisfaction.

They comply with all Pure Food Laws and are espec- ially recommended to manufacturers in North Dakota and Minnesota (and to those that ship goods into those states) where the use of aniline colors is prohibited. Zanzibar-Brand Vegetable Paste Colors are made in the following shades:

No. 500 Red, Ideal Light

No. 502 Red, Perfection Dark

No. 504 Highland Rose Shade

No. 508 Red, Strawberry Shade

No. 5 1 0 Red, Raspberry Shade

No. 512 Red, Cherry Shade

No. 514 Red, Ruby Shade (Extra Strong)

No. 5 1 8 Green, Light, Pistachio Shade

No. 520 Green, Dark, Clover Leaf Shade

No. 522 Yellow, Lemon Shade

No. 524 Orange, Red, Navel Shade

No. 526 Orange, Mandarin Shade

No. 5 30 Brown, Chocolate Shade

NOTE: — When using Color the Ice Cream should be labeled "Arti- ficially Colored."

For Prices, See Our Latest Price List

B. HELLER & CO.

CHICAGO, U.S. A.

B. HELLER & GO'S ZANZIBAR- BRAND

YELLOW LIQUID FOOD COLOR

Excellent for use in Ice Cream

Where Artificially Colored

Ice Cream is Sold

Zanzibar-Brand Yellow Liquid Food Color is pre- pared especially for manufacturers who sell artificially col- ored Ice Cream. It mixes easily and evenly throughout Ice Cream, giving it an appetizing appearance. It leaves no disagreeable taste or odor.

Zanzibar-Brand Yellow Liquid Food Color does not produce a bitter taste when brought in contact with fruit acids, like most yellow colors do. For that reason it is a desirable color to use in Sherbets and Ices, and in Ice Cream that is to be used in Ice Cream Sodas and Sundaes. This color is absolutely harmless, produces a uniform shade and can always be depended upon to give satisfactory re- sults.

The coloring matter contained in Zanzibar-Brand Yellow Liquid Food Color is entirely of vegetable origin and contains no aniline colors.

NOTE: When using Color the Ice Cream should be labeled "Arti- ficially Colored."

For Prices, See Our Latest Price List

B. HELLER & CO.

CHICAGO, U.S. A.

B. HELLER & GO'S ZANZIBAR- BRAND

AN EGG SHADE COLOR

Gives an Egg Shade Color

to Ice Cream,

Ice Cream Cones, etc.

YOLK-EM is a preparation for the use of ice cream manufacturers, bakers, spaghetti manufacturers, ice cream cone manufacturers, and other users of egg shade color. It is a harmless certified aniline food color and is especially suited for use in Ice Cream. It produces a rich, attractive egg shade that greatly enhances the appearance of the Ice Cream.

YOLK-EM is made in liquid and dry forms. Prod- ucts in vv^hich it is used appear more appetizing and more attractive to buyers, thus helping to increase sales. On account of its unusual strength it is very economical to use, but a small amount being necessary to color a ten gallon batch of Ice Cream.

The coloring matter in YOLK-EM is derived from harmless certified coloring and complies w^ith the Pure Food Law^,

NOTE: When using Color the Ice Cream should be labeled "Arti- ficially Colored."

For Prices, See Our Latest Price List

B. HELLER & CO.

CHICAGO, U. S. A.

B. HELLER & GO'S ZANZIBAR-BRAND

Excellent for

Flavoring Ice Cream,

Cake Icings,

Fillings, etc.

Zanzibar-Brand Cocoa is a pure cocoa, to which is added a delicious flavor, producing a rich, fragrant aroma. It has a medium dark color of a most desirable shade. It is of a standard and uniform quality. Producers of cocoa flavored goods w^ill find it reliable and depend- able.

Zanzibar-Brand Cocoa is especially suitable for use in flavoring Ice Cream because it mixes readily with the batch. Our pure cocoa, with sugar added, makes a very rich, smooth, glossy cake icing.

Because of the difficulty experienced by ice cream manu- facturers in uniformly distributing chocolate through the mix, it has become an almost universal custom to use Cocoa in flavoring so called chocolate Ice Cream. Zanzi- bar-Brand Cocoa is an excellent flavoring for Ice Cream. Its flavor is superior and delicious and its color most pleasing.

For Prices, See Our Latest Price List